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  Mattel launches thought-controlled circular ping-pong game  
Mattel's new Mindflex game lets you control the height of a floating ball with your mind as you navigate it through hoops, cages, and hurdles on a circular racetrack. The device keeps score for several people.
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  Coming Soon! Barbie Makeup Line by Stila Cosmetics  
Stila Cosmetics and Mattel has made a deal to create Barbie loves Stila collection, a new spring cosmetic line that will hit Sephora next month.
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  Mattel bringt Spiel mit Gedankensteuerung  
Die Wii brachte die Gamer zum Zappeln - Mattel bring sie zum Denken. Der Spielwarenriese bringt 2009 "Mind Flex" auf den Markt, beim dem ein schwebender Ball mittels der eigenen Gedanken durch einen Hindernisparcour gesteuert werden muss.
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  High School Musical Graduation Dolls from Mattel  
Mattel offers six fun dolls, each complete with graduation cap, gown, and class ring that you can wear yourself.
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  Hands on with Mattel?s weird Mindflex Game  
Now here?s something that will end up at the bottom of the toybox next Christmas. The Mindflex lets you control a floating ball around a little obstacle course. Air bumps and pops the ball through hoops and tubes and ends up frustrating you more than anything else.
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  Video: Mattel Mind Flex hands (and heads) on - Engadget  
Sick new mind games coming out this year. Get ready to get your Force on
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  Ethics Phase 5 Individual Project Grade = A  
Instructor Comments: Good work. A good look at the Mattel recall. Also, the broader issue of consumer trust. Also, trust in products produced in China
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  The Burden of Not Being Wrong, Again: Barbie?s Perv Creator  
So, I read today that the designer of Mattel?s Barbie doll was obsessed with sex. Seriously? We need a book-length study to tell us that? We in the land of feminist academics have been teaching the pernicious sexual politics of Barbie for years. Barbie was so obviously a sexed-up, misogynist, bad idea for little girls
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  Mattel's Mind Flex - Mind Control Toy COMING SOON!!  
New technology that gives people the ability to move objects with their minds will soon be available at North American toy stores ? and unlike those goofy X-ray specs from the 1960s, it will work.
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  Mattel launches thought-controlled circular ping-pong game  
This is really cool, and really dumb at the same time: Mattel's new Mindflex game lets you control the height of a floating ball with your mind as you navigate it through hoops, cages, and hurdles on a circular racetrack. The goal is to move the little orb around
Read more..  News - Mattel Blogs - Mattel Video - Mattel Images - Mattel Search - Mattel Bookmarks - Buy Mattel Products
  US$140,000 Hot Wheels Is Most Expensive Tiny Toy Car Ever  
This US$140,000 Hot Wheels car is allegedly the most expensive toy car in the world, created to commemorate the 40th Anniversary of Mattel's tiny cars and show why Humanity has way too much free time. Why is it so expensive? As you can see in the glittery images, it is all about the 23-carat bling-bling.
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  F-A-I-L:How Hasbro/Mattel Killed Interest In Online Scrabble  
Nearly half a year later, the official Scrabble applications that Hasbro and Mattel replaced Scrabulous with have yet to reach the user traffic numbers of their erstwhile opponent. Was killing Scrabulous really worth it?
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  Are the toys your children playing with safe?  
Now that Christmas is over, it is important to keep an eye out for recalls on the toys your children are playing with. In 2008 there was an astonishing number of recalls issued on toys from popular manufacturers including: Fisher Price, Hasbro Inc. and Mattel.
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  JLU 3-packs in 09  
So I was just checking my Facebook before I was going to bed I saw that Matty Mattel had post this on his Facebook page. ?Wanted to give all the number crunchers a good look at what we can expect from JLU by the numbers in 2009.
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  More Toy-Based Movies On The Way: Hot Wheels!  
The blurring of merchandising and film continues with Mattel aggressively pursuing bringing a ?Hot Wheels? movie to the big screen. I?m sure I don?t need to explain to anyone what Hot Wheels are - those cool little metal toy cars that (at least if you?re a guy) you?ve known and loved at some point in your life.
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  Batpod Movie Master by Mattel  
The Batpod. The appearance of the 'pod in the film was one of the cooler moments in a movie filled with cool moments, and what could have turned out a goofy gimmick ended up a pretty sweet ride.
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  Talking doll with ' Islamic message surprise's mother  
A local woman went to the local Walmart to buy a doll for her daughters this Christmas. What she ended up with was a Mattel Fisher-Price Toys baby doll that says "Islam is the light."
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  AFB?s 2008 Round-Up  
A review of superhero toys for 2008 from companies such as Mattel, DC Direct, Hasbro and Hot Toys.
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  Bratz dolls to get reprieve: manufacturer  
By Gina Keating LOS ANGELES (Reuters) - Bratz dolls and products, which had been ordered off the shelves for infringing on patents held by Barbie maker Mattel Inc, will receive an 11th-hour reprieve, their manufacturer said on Tuesday. A judge...
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  Barbie does 'Star Trek' [PHOTOS]  
The first prototype images of the Star Trek 2009 movie "Barbie" line from Mattel Toys have surfaced at international online retailers this week. Barbie has a long history with Trek, all the way back to her early days dating Ken.
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  Bratz Falls To Barbies  
Last week, U.S. District Judge Stephen Larson issued what may be the first legal opinion ever to interest America's 8-year-old girls. He ordered a halt to all sales of Bratz dolls after trial between "Barbie" and "Bratz." Why? Bratz dolls were created by a man named Carter Bryant, who had previously worked for Mattel.
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  2009 - The Year Ahead  
I expect many of the companies we have already blogged about will continue to do well as we trudge through the early stages of 2009. Precious metals related companies such as Yamana Gold (AUY) , and Western Goldfields (WGW) will continue to do well as recession and economic uncertainty continue to develop around the world. Mattel and Mad Catz
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  Never, ever mess around with Barbie  
Barbie maker Mattel says it owns Bratz. The courts agreed.
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  Mommy and Daddy are grifting for Xmas  
The American spirit remains undeterred. Can't afford presents or basic goods? Fuck it, take 'em anyway. You deserve them and so do your children. If Mattel didn't wan't your kids to get a Memphis Jookin' Elmo they shouldn't have made it so damn appealing and stocked it in stores that aren't susceptible to the snatch and dash.
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  WSJ.com - Building an Edgier Barbie to Revive Franchise Sale  
Mattel is trying to make Barbie fashionable again with older girls, who are dropping her for edgier playthings like video games.
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  Zac Efron Gives His Love to Children  
Teaming up with Gift.com, Zac Efron gave presents out to all the patients at L.A.'s Mattel Children's Hospital UCLA.
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  Zac Efron Gives Away Toys to Sick Kids at LA Hospital  
Teaming up with Gifts.com, Zac Efron gives away $10,000 worth of toys to patients at the Mattel Children's Hospital at UCLA in Los Angeles.
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  "The Birds" Barbie - Mattel Brings Home the Horror  
Looking like something only the twisted minds at Robot Chicken could think up, Mattel's "The Birds" Barbie wears the snazzy green outfit from Hitchcock's 1963 classic film, a trio of maniacal ravens, and a "just another day in paradise" smile.
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  D-Rex Review  
Mattel's hot new toy is the D-Rex! It?s an interactive ?pet? dinosaur that features life-like movements, obeys your commands, and loves to protect its owner.
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  Mattel Won't Pull Baby Doll That Says "Islam is the Light"  
They refuse to admit that someone in their factory put the phrase "Islam is the light" inside a baby doll but they are making sure there won't be any more made like that. Imagine if someone put "Jesus is the way" inside a doll!
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  Santa sued by Toy Manufacturers  
Santa is being sued by the Toy Manufacturers Association of America backed by clients like Mattel for violating intellectual property rights like copyright and trademarks for giving away free toys to children.
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  The History of Hot Wheels  
Hot Wheels is a brand of die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Johnny Lightning and Matchbox until 1996, when Mattel acquired rights to the Matchbox brand from Tyco.
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  Tainted Toys Lawsuit Update!  
It looks like toy maker Mattel Inc. will pay millions of dollars to 39 states for not being more quality control conscious. The toy giant trusted Chinese manufacturers to make toys that, it turns out, were tainted with dangerous levels of lead. Here is the latest as of Dec. 16, 2008.
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  Lead Paint Settlement Costs Toymaker Millions  
As millions of parents head to toy stores to purchase Christmas gifts for their children, Mattel Inc. has just settled a suit about lead paint in toys.
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  Hitchcock "The Birds" Barbie Is A Real Product  
The Alfred Hitchcock "The Birds" doll is a genuine Barbie, manufactured by Mattel and everything. It's not just a doll that somebody modded in their basement (although by all means feel free to do that yourself).
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  Mattel Fined $12 Million | Payday Loans are Less  
Mattel is paying $12 million for selling toys with lead paint, which is a staggering figure that payday loans could never cover. Choose safe alternative toys!
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  Traditional toys like mattel baby doll  
Here are marvellous dolls like bratz babyz and doll's accessories for instance dresses. Delight together with your kid!
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  Should Mattel Consolidate the Bratz Dolls with Barbie?  
Are Bratz Dolls and Barbie really that much alike? Some teens think so, and one teen interviewed in the press gave an insightful solution to the legal battle: Have Mattel consolidate Barbie into the Bratz world...with a few adjustments...
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  Black Canary Barbie  
The Black Canary Barbie is in town! The Black canary barbie doll is on every Barbie doll lovers list for Christmas. It's a most have. Mattel had taken a new twist. The Black Canary Barbie doll is hot in every way.
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  S&M "Black Canary" Barbie Causes Concerns  
Mattel Inc. has come full circle with it?s DC Comics super heroine line of Barbie dolls, including Black Canary, known for her high-powered sonic scream - the ?Canary Cry.?
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  Telling Mattel how it is concerning Barbie. Smart advice  
I am not sure as to the credibility of this writer as far as being able to write on this subject, but this article is spot on. I am a marketing major and found more consumer insight in this article than I did in my 332 Buyer Behavior class. While it is Barbie/Mattel related, this article pertains to just about any consumer good.
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  "Dolls Gone Wild"... the saga over Barbie and Bratz  
I am not a fan. She is, however, a staple of our pop toy culture, and a pioneer in revolutionizing the doll industry. The onslaught of 'tart' toys targeted towards girls is ridiculous, and it is a shame Mattel 'had' to follow suit. Time and market dictate trends, but consider the lesson of New Coke in all of this hype!!!
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  Toy Review: MOTU Classics He-Man and Beast Man  
A review of the new MOTU Classics He-Man and Beast Man action figures from Mattel.
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  The Greatest (or Meanest) Wonder Woman Figure of All Time  
Make sure you stop by Target sometime soon? Why? Well, if you recall, they've locked down Mattel's Justice League Unlimited line as a store exclusive, which has resulted in a lot of repackaged figures with new accessories, including the above two-pack that blows my mind. Is it Batman and a pig, you ask? Yes. And the pig is Wonder Woman!
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  America Exports Unemployment as Slump Reduces Demand (Update  
Matthew Benjamin described the ripple effect as America's economic woes fan out across the globe. Shrinking consumer demand for imports and less need for outsourcing by US companies are idling workers at Germany's Porsche SE and Chinese businesses that make toys for Mattel Inc. Economists say worldwide unemployment may increase to a two-decade
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  Coverup or Retreat? Mattel pulls all statements on doll  
Parents nationwide have complained for months to Mattel that the doll says ?Islam is the Light? without any notification label for consumers that the doll is advocating Islam. The MAMA campaign website also calls for support from Muslim parents who oppose Shariah as a political-legal doctrine. Many Muslims came to the United States specifically
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  Judge Orders Bratz Dolls to Be Taken Off Shelves and Cancels  
In this grudge match, Mattel and Barbie have emerged as winners. Bratz is ordered to slink back to their side of the tracks and not show their faces on store shelves anymore!
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  California Judge Rules in Favor Of Mattel in Bratz Case  
This is another roadblock for the already heated discussion on Bratz Dolls. The dolls themselves have been debated over since they first came into the market a few years ago.
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  Without Bratz Dolls, Can MGA Entertainment Survive?  
Having lost a huge court battle to Mattel over Bratz dolls, MGA Entertainment faces an uphill battle of appeals, but can the company survive without Bratz?
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