The concept of the Disney Fairies, which is rooted in Disney's rich heritage of children's storytelling, builds on the popularity of the famous Disney character, Tinker Bell and introduces young girls to her secret, magical world.

Disney Fairies is a Walt Disney Company franchise. The concept of the Disney Fairies, which is rooted in Disney's rich heritage of children's storytelling, builds on the popularity of the famous Disney character, Tinker Bell and introduces young girls to her secret, magical world as well as a new circle of enchanting fairy friends.

The Disney Fairies franchise has brand attributes which reflect the social development of core audiences, and has the following demographic characteristics
Tales concerning the birth of a fairy are widely distributed throughout history and published work. Fairies have been said to be created by Diana the Goddess (Leland, 2004), born inside flowers (Franklin, 2005), born from a midwife (Coleman, 1939), as well as created when something joyous happens (Bradley, 2002). Disney has chosen to remain consistent with J.M. Barrie’s Peter Pan, and explain that the Never Fairies are born when a baby laughs for the first time. The laugh that turns into a Never Fairy is quite rare, as it must take a journey across the ocean to Never Land, and when it arrives, it explodes, turning it into a fairy.

The Walt Disney Company categorizes their rendition of fairies by talent. Each Disney fairy has a specific talent or sub-talent that they perform. Talents include: water, light, art, nursing, garden, fast flying, harvest, sewing, washing, music and animal - along with a wide range of other talents and specified sub-talents.

Much like The Disney Princesses, the fairy franchise includes many different characters, each with a distinct personality, so that young girls will be able to relate to the fairies that have similar personas.

The new Disney Fairies

Tinker Bell:
Tinkerbell , also known as Tink, is characterized as being sassy and brave. She is a problem solver and is considered the best pots-and-pans fairy in Pixie Hollow, as she has a passion for fixing things. Tink can be easily impatient and annoyed, yet she is extremely loyal. Tinker Bell carries a finger harp in her pocket so she can play a tune at any moment.
Disney Fairies Tinker Bell Doll

Beck:
Beck is one of the animal-talent fairies. Her primary job is to care for Mother Dove and ensure that she never has to leave the nest. Beck is characterized as curious and good-hearted, though she can be a bit shy. While Beck loves Pixie Hollow, she is very curious about the great world.
Disney Fairies Beck Doll


Bess:
 Bess is an art-talent fairy. She is characterized as being messy and quite sensitive to criticism. She is Pixie Hollow's most talented painter, and is responsible for providing a new portrait of Mother Dove every year for the Molt celebration. Bess is considered to be Pixie Hollow's foremost art-talent fairy.
Disney Fairies Bess Doll

Fira:
 Fira, also known as Moth, is a light-talent fairy. She is characterized as fiery and a natural leader. Fira is responsible for training all the fireflies that light Pixie Hollow. Described as one of the most talented of the light-talent fairies, Fira is said to have a glow that could light the entirety of The Home Tree.
Disney Fairies Fira Doll

Lily:
Lily is a garden-talented fairy. She has the most beautiful garden in Pixie Hollow. Lily is characterized as being down-to-earth and practical. She is extremely patient. She is the only fairy who prefers walking to flying. One of Lily's hobbies is to sit and watch grass grow (as grass tends to grow quickly in her presence).
Disney Fairies Lily Doll

Prilla: Prilla is the newest fairy in Pixie Hollow. She is the only fairy that did not know what her talent is when she arrived, though in Fairy Dust and the Quest for the Egg she found out what it was. Prilla is characterized as a good-humored fairy that always has good intentions. She is also described as being very freckled and "pleasantly plump", which is not an insult, but indicators that she is a bit younger than other fairies.
Disney Fairies Prilla Doll

Rani:
Rani is a water-talented fairy. She is characterized as a passionate dreamer, who is enthusiastic and impulsive. For the sacrifice of her wings to save Mother Dove, Rani is also the only fairy in Pixie Hollow that can swim.
Disney Fairies Rani Doll


Vidia: Vidia is a fast flying-talented fairy. She has an insatiable desire to be the fastest flying fairy and will stop at nothing to become faster. She is characterized as being unkind, as she often makes cruel remarks, and impatient when she is kept waiting. Vidia does not live in the Home Tree. While Vidia does not enjoy the company of other fairies, Queen Clarion has also banished her from Mother Dove's presence.
Disney Fairies Vidia Doll

Queen Clarion: Also known as Queen Ree, Queen Clarion is the Never fairies’ leader. She oversees all life in Pixie Hollow. Queen Clarion is characterized as wise and dignified. Her ultimate concern is the health and well-being of her subjects.

Terrance: Terrance is a dust-talent fairy, who hands out pixie dust to other fairies each day so they may do their magic. Since he is male, he is considered a Sparrow Man. He is characterized as charming, calm and kind. Terrance has a bit of a crush on Tinker Bell, which she is unaware of.

The Disney Fairies reside in the Home Tree, a towering maple tree, which is located in the heart of Pixie Hollow in Never Land.

At the opening of the 2005 Bologna International Children's Book Fair, the Walt Disney Company revealed its plan to introduce a children’s illustrated novel for girls 6-10 years of age. After much anticipation, Disney Fairies debuted September, 2005, when Disney Publishing Worldwide unveiled the novel, Fairy Dust and the Quest for the Egg, written by Newbery Honor-winning author Gail Carson Levine. The book, which is considered the cornerstone of Disney Fairies, launched in 45 countries and 32 languages with an unprecedented one million dollar marketing and publicity campaign. Fairy Dust and the Quest for the Egg quickly became a New York Times bestseller and has already sold over 1 million copies worldwide.

The world of Never Land in J.M. Barrie's Peter Pan serves as the inspiration for Fairy Dust and the Quest for the Egg. The book's illustrations were inspired by the tradition and craft of early twentieth century European children's book illustration.The story begins in Fairy Haven, located in the heart of Never Land. Prilla, who is a brand new fairy, born of a baby's laugh, arrives in Never Land and discovers that she has no talent for any of the fairy avocations. Tinker Bell takes Prilla to see Mother Dove, but before the wise bird can advise Prilla, Never Land is shaken by a terrible hurricane. Mother Dove is thrown off her nest, and the precious egg, which holds all the secrets of Neverland, is shattered. Immediately, all those who live in Never Land begin to age. The island's only hope is for some brave fairies to take the egg pieces to Kyto the dragon and ask him to restore it with his fiery breath.
In addition to the Published work, The Walt Disney Company provides support for the Disney Fairies across all business units. The campaign includes The Disney Fairies Website,a global online experience, where visitors can explore and discover information about the Disney Fairies. The website allows users to learn about the fairies, create a fairy, visit the Pixie Hollow, and explore related merchandise.

Disney Fairies Dolls

Disney Consumer Products have also extended Disney Fairies into the homes and lives of girls around the world with a new line of dolls and role play assortments. The first Disney Fairies Products to officially hit stands were a series of 10-inch dolls, which were a Disney store exclusive in January 2006. Since then, Playmates Toys Inc teamed up with Disney in October 2005 to design and produce a line of toys for the Disney Fairies, which will include 3.5" small dolls, 8" fashion dolls, playsets & activity sets with DVDs and collectible story cards. Fairy Dust and the Quest for the Egg was the inspiration for the line of toys.

The franchise is expected to also begin working closely with a series of specialty stores & better department stores for Holiday 2006. Disney Consumer Products will launch a wide variety of Disney Fairies branded items. This will consist of everything from apparel to stationary